Whether you’ve just started your own medical practice or have been a leader in your respective field for years, it’s important to recognize that revenue cycle management is one of your foremost concerns.
When you own medical practice, you have to wear several different hats (as the saying goes). Sure, you obviously wear a doctor “hat,” but other ones tend to be more business-centric.
Keeping a close eye on your incoming revenue streams and outgoing budget will allow you to understand where your practice’s money is moving, but viewing this data more analytically can do even more for you.
Ideally, you should regularly be taking time to observe your practice from a high-level viewpoint with the intention of identifying new sources of profit.
As we look at ways to identify new revenue streams for your medical practice, the best starting point is to establish or reevaluate your vision.
Before you jump into new potential revenue streams, see if you can identify any bottlenecks or inefficiencies in your office’s processes. In doing so, you may be able to find opportunities to strengthen existing revenue sources.
Of course, it also makes sense to research and implement new revenue streams like
1.Have a vision
While this might seem like an obvious point, all businesses – medical or otherwise – should have an established vision for the future.
If you don’t have a vision in place, take some time to think about exactly what you want to achieve with your practice. Naturally, you likely started practicing medicine to help people, but this is your business and you have the opportunity to make it as successful as you want. That only happens, however, when you have clearly established goals.
2. Consider your services
Regardless of what line of medicine you practice in, it can always be helpful to consider the various services that you offer. While it will be harder for specialty-driven practices to add additional services than it might be for a general practitioner’s office, it’s still something worth considering.
For example, if you specialize in ophthalmology, you might simply add more diagnostic services in order to increase revenue.
Individuals will be able to gain insight and advice from you, creating a new revenue stream for your business, and then move on to an appropriate specialist to have their procedure completed if necessary.
3. Target new demographics
One of the best ways to find new revenue streams is by targeting potential patients. While you won’t necessarily be able to broaden the scope of services offered by your practice too greatly, you can considerably expand the number of people aware of your office.
For example, Medical Economics has indicated that posting writing on your work through social networks can help foster a larger awareness of your practice. To ensure that you aren’t leaving any stone unturned, make sure that your practice has a well developed and actively maintained a social presence on popular media sites like Twitter and Facebook.
Reach me @ support@wonderws.com so we can discuss your medical practice’s business needs together, and then determine the next steps so your practice can be everything you want it to be.
