Why all doctors want more engagement with their patients? Patients consistently cite engagement as an important measure of the provider-patient relationship. Patients want to be included in the decision making process.
- Increasing patient engagement improves treatment outcomes and decreases health care costs.
- Moreover, doing so can increase patient satisfaction and improve provider ratings. Everybody wins.
Fortunately, physicians today have a plethora of tools and resources to help patients understand their condition and make informed choices related to treatment options. Creating a complete patient are some of the education program requires a significant investment of time and effort, yet it has huge benefits.
Steps to improve Patient Engagement for your practice:
- Educate Patient: Educate patients and caregivers about disease processes and therapies in non-technical terms. Most doctors officers have some sort of stand with flyer and pamphlets that can educate patients. You may print these yourself, or ask your vendors for some of theirs. Ask for feedback and allow time for questions after your explanation to ensure understanding and to demonstrate to patients that they and their treatment plan are unique.
- Practice Newsletter: You can also reshape some of your content via social media that you share in your newsletters. A newsletter, whether in printed or emailed form is a great way to re-engage your patients of record. You might choose to do this monthly or each season, depending on what type of content you share.
- Direct Email: People tend to think of direct mail only being for growing business. Yet it can also fill a patient education role if you want.
For example you can send information to patients with a specific diagnosis when there has been a new development related to that diagnoses (i.e. new technology, new treatments, new medical data or findings, etc).
- Referral Forms: If you are commonly referring patients to other medical offices, be sure to have all the relevant information they need to contact and book. Also remember if you can give them map and driving/parking instructions, this helps them to have a smoother visit and make a detailed description of what information they should relay to the specialist and what should be brought back with them if they are returning after seeing the specialist.
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